
Image: luc legay via Flickr
As you may have noticed, we’ve been spending a lot of time on Twitter over the past year. It’s a fantastic way to gain insight into our customers and their concerns about the food and beverages they’re consuming. It’s also a powerful tool that helps us connect with our many partners and coffee industry friends.
One thing that we underestimated though, when we started out with twitter.com/swisswater, was the amount of conversation that goes on surrounding decaffeinated coffee. Over the year, we’ve seen it all (well almost all). Sometimes up to thirty tweets a day, all of them talking about decaf. And while it doesn’t exactly trend as popularly as the king of Twitter, Mr. Justin Bieber, it can be interesting to see what people are saying about the often under appreciated, but definitely undervalued role that decaf plays in the world of coffee. So let’s take a moment to peruse just a small handful of conversations that took place about decaf on September 16th and 17th, 2010.
Often on the minds of Twitter users is the question, “why decaf?” Realized with a simple tweet like the one from @nart1s, who posed the question to one of their followers on September 16th at 12:56pm, “@CallingAdam decaf? What’s the point? :p”
Never mind simplicity though, Twitter users can get very imaginative in their 140 character descriptions of decaffeinated coffee, like @Cinaoleary26at who at 12:43pm on September 17th compared decaf to – a sausage? “@deanodown decaf coffee is like…. Quorn Sausages = Pointless!!!” If you had to Google “Quorn Sausage,” you’re not alone. As it turns out, it’s a brand of meatless sausage, who knew!?
Then there’s @BrenyAndTheJets who likens drinking decaf to shapeshifting, and dispatched the following tweet at 3:05pm on the 16th of September, “If you drink decaf, you might be a shapeshifter gone wrong.” We’re not too sure about shapeshifting? But there is a lot of science involved with the decaffeination of coffee, so maybe Breny is onto something.
Of course every conversation has two sides to it. Thankfully, for every tweet questioning decaf, there’s always another user raving about it, like @deluxeGourmet who wondered at 5:20pm on the 16th of September, “Is it bad to be addicted to decaf coffee??” To which we have always said, everything in moderation!
Decaf drinkers rely on their coffee being without caffeine, and we hate to see a decaf drinker dealing with caffeine getting into their system accidentally, especially if they’re not used to it, like @frostnip. You can just hear the panic in their September 16th, 8:33 AM tweet, “That. Wasn’t. DECAF!!!!!” What a way to start the day.
We see regular coffee drinkers realizing they’ve accidentally been served the decaffeinated version of what they’re used to as well, exemplified in @Tei_Babi’s September 16th, 9:25am message, “I think starbucks gave me decaf cuz i sure am still sleepy.”
Obviously we’re having a bit of fun here to make a point, but we’re passionate about what we do, and when we see a post like the one from @chadney at 1:52pm on the 16th of September, which was directed towards one of our Licensed Vendors, “@49thParallel My wife, who can’t really consume caffeine, really enjoys your decaf espresso.” It validates what we do, and reminds us that there is a place for decaf on the palettes of coffee lovers, especially those who can’t ingest caffeine.
Unfortunately, another thing we see on Twitter a lot is the way caffeine can wreak havoc on some of our stomachs, either unsuspectingly or predictably, like the tweet sent out from the account of user @Amanda_Rudelt at 10:45am on September 16th, “I am starting to very reluctantly think coffee is making my tummy worse. I wonder if decaf will help. And yes I feel that bad.” We hope she’s feeling better by now.
At the end of the day, what can be learned from these conversations is that caffeine affects us all differently. Some of us obviously love it, while others – like it or not – can’t stomach it, for a variety of reasons. So there will always be decaf, and we suspect as long there is decaffeinated coffee, people will be talking about it and of course we’ll be listening.
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